Interactive Abandoned Cart Email Templates To Boost Sales

Abandoned cart emails are sent to users who added items to the cart but didn't finish the transaction. User abandoned their cart for several reasons:

• The checkout process was too long

• High shipping cost

• Delivery was too late

• A slow or unresponsive website

• The website crashed while completing the transaction

• The price was too high, and so on.

These emails aim to remind the visitors about the items in the cart and entice them to complete the purchase.

Cart abandonment emails are effective as they re-engage the recipient, show relevant product recommendations, and eventually, encourage them to convert. These emails are widely used by B2C brands that offer various products/services.

Use cases of abandoned cart emails

• Cart recovery emails.

• Give a discount code to complete the transaction.

• Show product recommendations similar to what they viewed.

Learn more: Abandoned Cart Email Series for E-commerce and D2C Brands

Why use Mailmodo's cart abandonment email templates?

• Each email template is customizable in our drag-and-drop template editor. And that too without any coding skills!

• Add interactive AMP widgets such as shopping carts, Spin the wheel, quizzes, image carousels, etc., within the email.

• Save your customized templates and content blocks and use them in other cat recovery emails.

• Integrate with Shopify to add carts within email using AMP for emails.

• Add GIFs, Videos, and other visual elements with ease.

Each template follows email accessibility guidelines

• Legible font size and type.

• Color contrast follows the standard 4.5:1 ratio.

• Enough white space and smaller paragraphs for better readability.

• Distinguishable and clear call to action button.

• ALT text for all the images.

Ensures proper inbox rendering

• Responsive for every screen size.

• AMP display for AMP supported email clients.

• HTML display if email clients don't support AMP.

• Email subject line and preheader text preview.

Offers different integrations

• Integromat integration
• Shopify integration
• Zoom integration
• Calendly integration

Checkout different integration offered by Mailmodo

How to customize and send these templates?

You can customize these templates using our codeless, drag and drop email editor.

• Pick your template and click on the 'Use this template button.

• Mailmodo's email template builder will open. Here, you can customize the template:

  • Try out different email layouts, and add or remove content blocks.
  • Add your email copy, and adjust the heading, subheading, and white spacing.
  • Choose interactive elements from our AMP widget gallery such as forms, surveys, polls, review and rating, carousels, quizzes, etc.

• Once you make all the changes, preview both the AMP and fallback (HTML) version and check for mobile and desktop previews.

• Then, save the template.

You can now send the email template to the recipient.

To learn in detail, check out our help guide.