Feedback emails are effective as you can get insights into your user's opinions. You can send out forms, polls, surveys to collect information and then use this data to improve your brand.
This guide will discuss feedback email templates you can use with best practices.
Table of contents
- Why should you send feedback emails?
- Strategy for crafting a feedback email
- Ready to use feedback email template
- Ready to use feedback email follow up template
- How to use this feedback email for your e-commerce & D2C brands
- Feedback email best practices
- Use interactive feedback emails to build better customer relationships.
Why should you send feedback emails?
Feedback emails help build brand loyalty and provide valuable data from your customers. You can then use this data to improve your products or services to enhance customer experience.
You can find out what your customers like the most and the least about your service and products through feedback emails. Such emails make customers feel that their opinions matter to you. This further helps in strengthening customer relationships and brand loyalty.
Strategy for crafting a feedback email
Use the following strategies to collect effective feedback through email marketing:
• When to send
You can send a feedback email:
- Immediately when a customer makes a purchase.
- 2-3 days after making a purchase/ delivery of the products.
Related guide:
A Guide to Finding the Right Email Cadence for Higher Engagements
How to Find the Best Time to Send Emails
• To do's
Ensure that you take care of the following in your feedback email:
- Mention the time to complete the form
Let your customers know how long it will take them to complete the feedback form. This will encourage them to respond as they know how much time they need to spend in advance.
- Write a clear subject line
Be clear in your subject line that you need their feedback. It will help them decide whether they should open the email or not. Use relevant words to make your customer understand that their inputs are invaluable.
Ready to use feedback email template
Ready to use feedback email follow up template
How to use this feedback email for your e-commerce & D2C brands
You can use these templates and series to achieve the benefits of email marketing.
4 steps to lifecycle marketing for your e-commerce brand:
To access these templates, sign up with Mailmodo.
Customize the template in under 120 seconds.
Add your sender email and domain.
Start sending AMP emails to your consumers and build brand loyalty and higher sales.
If you are a Shopify user, you can use Shopify store integration with Mailmodo to build on this email series.
Feedback email best practices
✅ Make your emails personalized by using first names, email copy, specific CTAs.
✅ Be transparent about the reason for asking for their feedback. Tell them how the results will benefit them directly.
✅ Give your customers an incentive when they submit the form. For example, 10% off on the next purchase if they complete the feedback form.
✅ Send your customers a thank you or appreciation email to let them know their inputs are appreciated.
Use interactive feedback emails to build better customer relationships.
Mailmodo's AMP emails are the perfect solution to creating feedback emails. Dynamic feedback forms will help you extract the right data quality from your customers and exponentially improve your services.
