How to Send AMP Emails From WebEngage Using Mailmodo

Due to the dynamic nature of AMP emails, they get way better conversions than static emails. While WebEngage allows you to use AMP emails, it doesn’t let you explore its full potential. If you want to add never seen features in email like spin the wheel, Mailmodo is the one to go for.

So if you want to integrate Mailmodo with WebEngage to send AMP emails, this guide will show you the required steps in detail.

Table of contents

• Does WebEngage have AMP emails?
• Benefits of using WebEngage integration with Mailmodo
• How to send AMP emails from WebEngage using Mailmodo
• Wrap up

Does WebEngage have AMP emails?

WebEngage does allow you to build decent AMP emails in your messaging workflows. But if you want to add interactive carts, forms, surveys, spin the wheel, and more, there is no better option than Mailmodo.

To help you connect Mailmodo and WebEngage, we have built an integration that’ll help you seamlessly integrate both platforms and enjoy the amazing benefits. Let’s discuss some major benefits you must consider that you can get if you use our powerful integration.

Benefits of using WebEngage integration with Mailmodo

Here are some ways in which Mailmodo helps you add life to your email campaigns:

• We help you create AMP emails that drive high conversions. And in fact, Razorpay and Murdex have increased their conversions by 257% and 280% respectively when they used Mailmodo.

• We have kept a low number of steps from our end, so you can set up your workflow within minutes.

• We have also designed beautiful templates for you to use and set up your triggered email campaign quickly.

• Creating your own templates is also easy with our drag-and-drop email builder. No coding is required.

Dynamic emails are changing the email marketing arena and it's the best time to get into it. So go ahead and set up triggered email campaigns in Mailmodo through WebEngage.

How to send AMP emails from WebEngage using Mailmodo

You can trigger emails through a webhook configured in your WebEngage account. When you create and enable the trigger campaign, you get a specific Webhook URL. Use that URL to configure Webhook in WebEngage. Follow these steps that show these processes in detail.

1. From the list in the Trigger on events section, select 'WebEngage' and click Next.

2. In the review section, confirm the campaign by clicking on 'Enable Campaign'.

3. A Webhook URL will be generated on the Trigger Info page. Use the URL to connect the campaign.

4. Click on the copy URL button to copy the Webhook URL.

5. Now, go to ‘Journeys’ in your WebEngage account, and click to create a new Journey.

6. Select one from the list of triggers and add ‘Call API’ as an action to set the webhook.

7. Create a new Webhook and Paste the webhook url obtained from Mailmodo in the URL section.

8. Then copy the following code snippet into the Webhook payload and choose the format as JSON: { "email":"abc@gmail.com", "data":{ "firstName":"John" } }

9. The argument to “email” points to recipient emails and “data” points to the personalisation parameters. Replace the email argument ‘abc@gmail.com’ with ‘@’ and select the email field from your contact list.

10. Also replace the parameter ‘John’ with ‘@’ and select the appropriate field matching the parameter ‘firstName’.

11. You can add more parameters depending on the campaign, by adding a few extra lines of code in the “data” section

12. Make sure that the key of the parameter is exactly the same as the key written in the email campaign For example:

{
    "email":"abc@gmail.com",
    "data":{
        "firstName":"John",
        “lastName”:”Doe”,
        “Age”:”18”,
    }
}

13. Now this Webhook trigger is part of your campaign and can trigger emails from Mailmodo.

Wrap up

Don’t just settle for static emails and explore the power of AMP with our all-in-one email marketing solution. Mailmodo is the pioneer in AMP emails and we keep pushing the boundaries to bring cool features like spin the wheel and more.

If you’re new to AMP, check out our definitive guide on AMP emails if you want to have an in-depth understanding of all things AMP. One of the best ways to know if something works is by trying it out. So sign up for Mailmodo today to take full advantage of AMP emails!